Who we are
We are a Mexican vegetable brand created for the export market, backed by the agricultural experience of Grupo Inversín and the work of Agrícola y Servicios Herang.
True to our roots.
We believe in producing responsibly, caring for quality from the field, and honoring the land that makes every harvest possible.
We work closely at every stage of the process: from growing and nutrients to packing, distribution and the arrival of our products at new destinations.
Our story
Misma Tierra was born as part of the evolution of Agrícola y Servicios Herang, a company dedicated to the planting, production and commercialization of vegetables.
Our story is backed by Grupo Inversín, a business group based in Culiacán, Sinaloa, that for 14 years has worked within Mexico’s primary sector. Through different companies specialized in seedlings, grains, fertilizers and agricultural production, the group has built a solid structure that takes part in different stages of the production chain.
Six years ago, through Agrícola y Servicios Herang, we entered the horticultural sector. Since then we have strengthened our experience in the field, in production, packing operations and shipments, consolidating a model that integrates agricultural knowledge, infrastructure and commercial vision.
Today, Agrícola y Servicios Herang has two commercial labels: Herang, aimed at the domestic market, and Misma Tierra, a new premium label created for the export market.
Misma Tierra is a natural extension of this path: a brand that represents quality, origin and the commitment to bring Mexican vegetables to new markets.
To care for and enhance the quality of our harvests through responsible, close and committed work at every stage of the agricultural process.
At Misma Tierra we work to offer quality Mexican vegetables, respecting the origin of every fruit and recognizing the value of the land that makes it possible.
To establish ourselves as a premium Mexican vegetable brand for the export market, recognized for the quality of its products, the responsibility of its processes and its respect for the land.
We seek to grow into new markets while staying true to our roots and proudly representing the agricultural work of our region.
ADN
We are true to our roots. We recognize that every fruit is born from the land, from work in the field and from an agricultural history that supports us.
We care for every stage of the process to enhance the quality of our harvests and deliver products that represent our commitment.
We work consciously with the land, with our processes and with the people who are part of our production chain.
We take part closely at every stage, from growing to distribution, because we believe quality is built with attention and care.
We believe in the value of daily effort, of the hands that work the land and the constancy that sustains every harvest.
We take on the commitment to bring Mexican vegetables to new markets with quality, care and respect for our roots.
Let’s talk about how our vegetables can reach your destination fresh.
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